Yext is a tech company that helps businesses manage all their online information, like their hours, locations and services, across the web. Without Yext, online queries about your business aren’t getting answered by verified sources. They’re getting answered by random internet weirdos.
🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick
🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick 🏆 Shorty Award Winner 👍 Ad Age Editor's Pick
Our target audience was C-Suite execs, so we made a long video for LinkedIn and a few shorter, industry-specific spots for CTV, preroll and paid social.
“The Man Without The Answers” was the invention of Chris Beresford-Hill, Ian Reichenthal, Kenny Herzog and me. I deserve total credit for a couple jokes, partial for a few, and the rest were a combo of CBH, Ian and Kenny.
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PRESS & HONORS
🏆 Shorty Awards Winner - Business to Business
🏆 Shorty Awards Winner - Campaign By Platform, LinkedIn
🏆 Shorty Awards Winner - Video By Platform, LinkedIn
MusebyCl.io, “Why The Lying Fool In These Goofy Ads Is A Real Threat To Your Brand”
AdWeek, “Is This Weirdo Answering Questions About Your Brand Online? If So, Text Has A Solution”
Campaign, “Yext aims to end the spread of fake news about brands”
Ad Age Creativity Editor’s Pick
THE MAN WITHOUT THE ANSWERS
Yext · TBWA\Chiat\Day NY
Associate Creative Director, Copy
Shannon Murphy
Copywriter
Ian Riechenthal
Chief Creative Officer
Chris Beresford-Hill
Group Account Director
Shannon Nunn
Executive Producer
Chris Klein
Head of Production
John Doris
Director
Kenny Herzog
Production Company
O Positive
Editor
Nick Divers
Editorial
MackCut
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