🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner
🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner 🏆 Cannes Titanium Lion Nominee 🏆 Cannes, One Show & D&AD Winner
1 in 4 Americans say they’ve shared propaganda online. Two-thirds believe “fake news” has affected our elections.
The Columbia Journalism Review — the world leader in press criticism — tasked TBWA\Chiat\Day New York with confronting this problem.
So we created the Fake Newsstand.
We found the craziest unverified headlines from the Internet and put them on the covers of what looked like real newspapers and magazines, and we distributed them at a newsstand in NYC.
When readers opened the fake publications, an insert prompted them to question everything they were reading.
The goal was to make people aware of how easy it is to be fooled by misinformation, and to empower them with steps they could take to be better informed.
This idea was half-formed when I joined Chiat (creative team Ricardo Franco and Angelo Maia developed the rough concept), and Executive Creative Director Chris Rowson brought me on to fully bake it with his design studio.
With Chris and his team, I wrote and crafted all the copy and oversaw all the content that went into the newsstand.
NEXT PROJECT >>
PRESS & HONORS
🏆 Cannes Titanium Lion – Shortlist
🏆 Cannes Gold Lion – Outdoor Lions, Live Advertising & Events
🏆 Cannes Silver Lion – Brand Experiences & Activation, Sectors, Media / Entertainment
🏆 Cannes Silver Lion – Outdoor Lions, Limited Run, Promotional Items & Printed Media
🏆 Cannes Silver Lion – Print and Publishing Lions, Commercial Publications
🏆 Cannes Silver Lion – Industry Craft Lions, Art Direction Outdoor
🏆 Cannes Bronze Lion – Outdoor Lions, Design for Promotional Items
🏆 Cannes Shortlist – Direct Lion, Sectors, Media/Entertainment
🏆 Cannes Shortlist – Direct Lion, Channels, Use of Ambient Media, Small Scale
🏆 Cannes Shortlist – Direct Lion, Use of Print/Outdoor
🏆 Cannes Shortlist – Brand Experience & Activation, Excellence in Brand Experience, Guerilla Marketing & Stunts
🏆 D&AD Wood Pencil – Direct, Direct Response Ambient
🏆 D&AD Wood Pencil – PR, Use of Events and Stunts
🏆 D&AD Shortlist – Direct Innovation
🏆 D&AD Shortlist – Experiential, Out of Home – Shortlist
🏆 D&AD Shortlist – Experiential, Public Environments
🏆 One Show Silver Pencil – Branded Entertainment, Experiential / Brand Installations
🏆 One Show Silver Pencil – Direct Marketing, Physical Items
🏆 One Show Silver Pencil – Direct Marketing, Experiential / Live Events
🏆 One Show Merit – Design, Booklet and Brochures
🏆 One Show Merit – Experiential & Immersive, Brand Installation
🏆 One Show Merit – Experiential and Immersive, Craft / Art Direction
🏆 One Show Merit – Print & Outdoor, OOH / Experiential & Installations, Single
🏆 One Show Merit – Public Relations, Experiential / Live Events
🏆 Art Directors Club - Best of Typography
🏆 Art Directors Club - Best of Publication Design
AIGA, “Is Faking “Fake News” the Best Way to Fight It?”
Gothamist, “Fake Newsstand In Bryant Park Reveals Shocking Alt-Facts About Deep State Assassinations!”
HyperAllergic, “Phony Newsstand Brings Fake News to Bryant Park”
Ad Age, “Get Your Misinformation Here! CJR Opens ‘Fake Newsstand’ in NYC”
THE FAKE NEWSSTAND
Columbia Journalism Review · TBWA\Chiat\Day NY
Associate Creative Director, Lead Writer
Shannon Murphy
Creative Directors
Ricardo Franco & Angelo Maia
Executive Creative Director, Design
Chris Rowson
Lead Designer
Alex Lumain
Design Team
Rebecca Mass, Mert Avadya, Paul Abood, John Smith and Bonnie Wang
Producer
Steven Kreuch
Head of Production
John Doris
Chief Creative Officer
Chris Beresford-Hill
Source Material
Kyle Pope (Columbia Journalism Review)
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