At StrawberryFrog New York, I wrote a campaign for Fujifilm Instax called "Share An Original” about the magic of tangible, one-of-a-kind photos.
Instant film has the power to create joy and connection like no other photo can. So we created a story about how these funky cameras bring people together.
We brought director Ramaa Mosely on board to make the launch videos and shot them in Vancouver with a perfect cast. The long video played on YouTube, and we turned all the vignettes into fifteen-second ads for paid social and banners.
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