I was recruited by Amazon to create the next spot for their existing brand campaign, and I brought my freelance partner Chris Cavalieri to join me. The brief was to show characters who are anything but ordinary using Amazon to solve ordinary problems.

Chris and I came up with the idea for the spot, wrote the script, and handed it off to Amazon’s in-house team to produce it.

SAVE THE EVERYDAY
Amazon · Amazon XCM


Creative Director & Copywriter
Shannon Murphy

Creative Director & Art Director
Chris Cavalieri

Creative Director, Amazon XCM
Bernardo González

Chief Creative Officer, Amazon XCM
Jo Shoesmith

Production Company
MJZ

Director
Michael Spiccia


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