Pepsi set out to craft a lighter-hued, lower-sugar, all-natural cola for Gen Z and Gen Alpha.
They invited Opinionated to name their new concoction and build a new brand with a tasty vibe that would make future generations curious to try it.
Pepsi is a brand with eras; Gen Z longs for a past they never knew and for a simplicity that once was. So we wondered, what if the future of Pepsi is defined by memory?
Spoiler alert: Pepsi didn’t buy our idea.
They’re a design company and we gave them hella narrative.
Whatever, I’m still thirsty for it.
We called the vibe Cola Lore.
Because when you reach for a Pepsi Amber Cola, you're reaching for a dream of the past and a hope for the future.
Our goal was to create more than a new cola for them.
We wanted to give the product a pulse, a soul and a story as irresistible as the soda itself.
We immortalized Pepsi Amber with a Cola Lore playlist. Check it out. (Yes, Addison Rae is in there.)
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