DSG is a brand created by Dick’s Sporting Goods that caters to sports families. Young athletes need new clothes and gear season after season, and DSG is the convenient, inexpensive option.
We created a campaign called Welcome to Sporthood that shows how DSG has families covered during the fleeting, beautiful time in life when everything revolves around youth sports.
WELCOME TO SPORTHOOD
Dick’s Sporting Goods · Opinionated
Creative Directors
Shannon Murphy & Chris Cavalieri
Copywriter
Cristina Thorson
Art Director
Priyanka Pai, Steph Ayoob
Tagline writers (freelance)
Chris Groom & Antony Goldstein
Designer
Lau Peltzer
Executive Creative Directors + Founders
Mark Fitzloff & Rob Palmer
Account Director
Nick Larkin
Account Executive
Emma Swanson
Executive Producer
Julie Gash
Head of Strategy
Dave Daines
Director
Yoni Lappin
Production Company
Partizan
Editor
Stephania Dulowski
Editorial
Exile Editorial
Colorist
Jason Wallis @ Electric Theatre Collective
Music & Mix
Citizen
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